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Sales & Marketing

Powering Route-to-Market through Technology

Technology is bringing a paradigm shift across industries with digital transformation at the heart of such disruptions. In the ever-changing market dynamics wherein, the consumer is changing ways to generate and consume information, it becomes imperative for the organizations to transform their multi-channel marketing strategies.

The Sales and Marketing practice at Thoucentric offers solutioning, advisory and on-ground implementation and services to succeed in the transformation journey by leveraging the ‘right’ technology and harnessing the power of data.

Latest Thinking

Transformation of Traditional Retail

Digitization of the traditional Indian retail sector, comprising largely of standalone mom and pop stores, has seen an upward movement. Trends suggest that onboarding small & medium retail businesses onto cloud-based Point-of-Sale systems will open new avenues for retailers - optimizing inventory, accessing consumer data for generating insights and for running customized loyalty programs.

E-commerce- enhancing digital presence

Technology has transformed the way consumers interact and make decisions. Research indicates a preference for a product video than a product image. An increasing call for a consistent consumer experience across platforms has led to the greater adoption of omnichannel strategy by major brands. With increase in the data collection points across ecosystem, the industry is moving towards Unified Commerce for a seamless data movement between systems.

Our Solutions

Case Studies

Digital Transformation Roadmap

Recommended a multi-year transformation road map for a Global brewery major to digitize the end to end Route to Market value chain post detailed Market and Process study. The transformation would enable enhanced customer visibility across channels unlocking better distribution and more effective marketing.

Trade Promotion Management

Thoucentric program managed a large trade Promotions space, ensuring an average annual incremental ROI of 3%, a 35% increase in user base and a 38% increase in the value of business supported annually.

Digital Investments to boost sales

Delivered an integrated Marketing ROI framework to visualize and monitor interrelations between POE media and KPIs along with their respective weightages. A better understanding of the key drivers enabled a 3% increase in business volume and 14% increase in organic reach.

Catalogue Automation

Automated the marketplace digital catalogue to unify SKU data from seller’s systems across all platforms. Efficient operations management and providing one source of truth of the SKUs led to a saving of ~$4.7 M in US market.

Team Profile

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Strategy
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Digital Marketing
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SME
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Connect to Practice Lead

Mukul Pati Singh

Practice Lead – Sales & Marketing

    • Digital Transformation
    • Route to Market
    • Business Process Redesign
    • Product Management

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