Technology is bringing a paradigm shift across industries with digital transformation at the heart of such disruptions. In the ever-changing market dynamics wherein, the consumer is changing ways to generate and consume information, it becomes imperative for the organizations to transform their multi-channel marketing strategies.
The Sales and Marketing practice at Thoucentric offers solutioning, advisory and on-ground implementation and services to succeed in the transformation journey by leveraging the ‘right’ technology and harnessing the power of data.
Digital Transformation Roadmap
Trade Promotion Management
Digital Investments to boost sales
Delivered an integrated Marketing ROI framework to visualize and monitor interrelations between POE media and KPIs along with their respective weightages. A better understanding of the key drivers enabled a 3% increase in business volume and 14% increase in organic reach.
Automated the marketplace digital catalogue to unify SKU data from seller’s systems across all platforms. Efficient operations management and providing one source of truth of the SKUs led to a saving of ~$4.7 M in US market.