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Introduction
Digital commerce is the evolution of eCommerce. Customers can purchase goods and services through an interactive and self-service experience with digital commerce. It consists of people, processes, and technology required to develop content, analytics, promotion, price, customer acquisition and retention, and customer experience at all touchpoints throughout the consumer buying cycle.
Digital commerce involves considering all aspects of purchasing decisions and the shopping experience would be incomplete without them. Key characteristics include site structure, taxonomy, images, product descriptions, analytics, user experience mapping, customer service, and order fulfilment and supply chain management.