The term "Sales and Distribution Management" (SDM) refers to the process where a business organises its systems and channels to fulfil customer orders. The primary purpose of SDM is to be there for customers whenever and wherever they need it.

In today's dynamically shifting market, customers prefer managing transactions and communicating with brands via digital mediums, causing shifts in traditional routes of Sales & Distribution. For example, many businesses have implemented e-commerce and made themselves more visible on social media and other digital platforms to reach both new and old customers. At the same time, as more customers depart or switch between traditional and online buying, our strategies must change.

Why choose Thoucentric?

Thoucentric consultants provide solutions, advisory, and on-the-ground implementation, as well as services to help clients succeed in their transformation journey by leveraging the "right" technology and harnessing the power of data.

We have the experience and the expertise to elevate your sales and distribution capabilities across different business functions such as Digital Commerce, Ecommerce Analytics, Route to Market, etc. Our experts have decades of experience and have delivered meaningful strategies and business insights to companies like CPG, Mahindra, Mondelez International, Marico, L’Oréal, Asian paints, Nivea, TATA, Diageo, o9, Heineken and Johnson&Johnson, among others.

Our Expertise

Digital Commerce

Your power source for business transactions.

E-commerce Analytics

Take the right decisions in the right way at the right time.


Detail out what success looks like.