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Introduction
The term "Sales and Distribution Management" (SDM) refers to the process where a business organises its systems and channels to fulfil customer orders. The primary purpose of SDM is to be there for customers whenever and wherever they need it.
In today's dynamically shifting market, customers prefer managing transactions and communicating with brands via digital mediums, causing shifts in traditional routes of Sales & Distribution. For example, many businesses have implemented e-commerce and made themselves more visible on social media and other digital platforms to reach both new and old customers. At the same time, as more customers depart or switch between traditional and online buying, our strategies must change.